INSIDE THE GAME.
BEYOND THE OBVIOUS.
Moore Sports Group is an independent sports platform connecting emerging talent, clubs, brands and ideas across the United States and Europe.
Built on first-hand experience in elite football, MSG brings a considered, personal approach to player pathways, commercial opportunities and creative projects in sport.
EXPERIENCE THAT CONNECTS.
Kevin Moore
BUILT IN EUROPEAN FOOTBALL. CONNECTED TO THE WORLD.
Kevin Moore has spent more than a decade at the heart of elite European football, building an extensive network of trusted relationships across the sporting and commercial sides of the global game.
At the centre of his career are 10 years at Liverpool FC, where he held senior commercial leadership responsibilities under Fenway Sports Group. Working closely with executive leadership, football operations and key decision-makers across the club, Kevin developed a unique perspective on how sporting ambition and commercial strategy come together to drive success at the highest level.
His experience also spans two other European football giants: FC Bayern Munich, and Borussia Dortmund BVB. Across these institutions, Kevin built relationships extending beyond the boardroom and into the football side of the game, developing a deep understanding of the people, structures and opportunities that shape elite football.
Combined with a strategic consulting background at Boston Consulting Group, Kevin brings together insider football knowledge, commercial expertise and a powerful international network.
CONNECTING THE GAME. CREATING OPPORTUNITY.
Now based in America's football hub, Miami, Kevin founded Moore Sports Group to bridge the established European football ecosystem with the rapidly growing opportunities across North America.
Operating at the intersection of players, clubs, brands and business, MSG draws on relationships across both the sporting and commercial worlds to unlock opportunities in talent representation, player development, club partnerships and strategic ventures.
With a deep understanding of the game, its key decision-makers and the opportunities shaping its future, Kevin brings together the right people, perspectives and ambitions to create meaningful partnerships and unlock new possibilities across global football.
Built on trust. Connected through football. Driven by opportunity.